Boosting the bottom line

Following the launch of the University of York’s short courses in Sales and Marketing, over 100 Yorkshire businesses have benefited from the programme, and have reported a range of positive results including:

  • The development of a reliable, consistent lead generation method through the use of cold calling
  • 100% success rate in gaining follow-up meeting requests after networking events
  • 80 extra hits on a sales web page following one ten minute re-write undertaken during training

Cornelia Boruszenko, of retailer Great Lengths, said: “It was really useful to reflect on how we are approaching prospects – working smarter, setting realistic targets and handling objections. A fantastic course for anyone who wants to develop their sales skills and work smarter, not harder!”

The programme is designed to develop the skills of individuals already engaged in sales and marketing – from customer service to sales team managers. These practical, innovative and hands-on workshops can be taken as separate modules to allow individuals to pick particular courses to cater for their own skills requirements, or as a comprehensive four day programme.

The courses cover a range of essential skills including:

  • Securing appointments and closing deals
  • Gaining repeat business from current customers
  • Boosting the effectiveness of your sales team
  • Enhancing results from networking and exhibitions

CPD Unit Manager Rebecca Dodgson said: “This is a great example of a course really meeting the needs of the local business community. The delegate responses have shown that it is a highly effective programme and, as it is heavily subsidised, is a superb opportunity for businesses across the region.”

With the workshops proving so successful, the University of York is now scheduling a further series of courses to meet demand. For details and dates visit